Pilar
Castelo Branco
Digital content creator with consolidated experience in editorial and social media roles within major media brands. I develop audience-oriented content focused on health, travel, and lifestyle, with a strong emphasis on meeting performance goals and targets. Currently, I specialize in affiliate marketing and conversion content, combining this analytical focus with high adaptability, strong problem-solving skills, and excellent interpersonal relationship management.
Work Experience
- I write and publish several articles per week on health, travel, and everyday lifestyle, covering topics from research-driven explainers to expert interviews, maintaining a regular and consistent content output.
- I create product-led content for the Amazon affiliate programme, optimising copy and placement to drive click-through and revenue, while strictly delivering against monthly performance and volume targets.
- I structured and managed daily team workflows (scheduling, task allocation, and cross-functional coordination) across a team of 22 people, while ensuring uninterrupted daily output across all digital platforms.
- I managed TVI's main social media channels, curating and scheduling content daily across multiple platforms while overseeing the digital output of the editorial team.
- Project Cabelo Pantene – O Sonho: I led the digital presence of this branded partnership over 5 months, defining the social media strategy and writing editorial content that connected brand messaging with audience interest.
- Project Clube Morangos com Açúcar: I handled end-to-end content for this fan-engagement project for around 7 months: organised talent interviews, wrote articles for the platform, produced social content, and kept all digital touchpoints updated throughout the campaign.
- I managed social media for the prime-time shows Somos Portugal and Em Família.
- I produced daily content and managed social media for the morning show Dois às 10 and its official website.
- I built and maintained the digital presence of Lisbon's largest Christmas market across the full two-month season, combining community-focused social content with regular editorial updates to the official website.
Social
Media.