Pilar
Castelo Branco
Digital content creator with experience across editorial, social media, and digital platforms. I write audience-first content in health, lifestyle, and entertainment, combining editorial instinct with performance awareness to produce pieces that engage and convert. I am equally comfortable writing long-form articles, scripting short-form videos, or coordinating a content team through a multi-week campaign.
Work Experience
- I write and publish several articles per week on health, travel, and everyday lifestyle, covering topics from research-driven explainers to expert interviews, and delivering against a tight editorial calendar.
- I create product-led content for the Amazon affiliate programme, optimising copy and placement to drive click-through and revenue, while meeting monthly performance targets.
- Structured and managed daily team workflows (scheduling, task allocation, and cross-functional coordination) across a team of 22 people, while ensuring uninterrupted daily output across all digital platforms.
- Managed TVI's main social media channels, curating and scheduling content daily across multiple platforms while overseeing the digital output of the editorial team.
- Project Cabelo Pantene – O Sonho: Led the digital presence of this branded partnership over 5 months, defining the social media strategy and writing editorial content that connected brand messaging with audience interest.
- Project Clube Morangos com Açúcar: Handled end-to-end content for this fan-engagement project for around 7 months: organised talent interviews, wrote articles for the platform, produced social content, and kept all digital touchpoints updated throughout the campaign.
- Managed social media for the prime-time shows Somos Portugal and Em Família.
- Produced daily content and managed social media for the morning show Dois às 10 and its official website.
- Built and maintained the digital presence of Lisbon's largest Christmas market across the full two-month season, combining community-focused social content with regular editorial updates to the official website.
Social
Media.